If you are having difficulty selling PRINT advertising you are not alone.
But, it’s easier to sell something when you can show that it works!
The Signet Research Studies provide you with proof that ads in your issues were:
- Seen
- Read
- Acted upon
In addition to providing…
- Lifts in Brand Awareness
- Lifts in Likelihood to Purchase
- Verbatim Comments on message and impression of the ad
- Leads of qualified individuals who want additional information
Our clients tell us our AdStudies help them sell additional ads.
Selling an additional ad will easily pay for the whole study.
Signet Research’s reports are invaluable to me as a publisher. The insights are really great both for our own titles but also for advertisers. The sales leads alone make it an easy sell to get more advertising – the study more than pays for itself, and allows us to provide additional value to our customers. We’ve been using Signet for years, and will for years to come.
Director of Sales & Partnership
Turnkey Media Solutions
The AdStudy is an excellent tool for advertisers to gain valuable insights from the audience. Advertisers and agencies use the Signet study to reinforce the value and usage of print. We find it drives ROI for us in that we can get incremental business for print issues that offer a Signet study.
VP Sales
Kenilworth Media, Inc.
I have a client that completely changed the look/feel of their creative based on feedback from the AdStudy and saw higher scores as a result.
Vice President, Sales
KHL